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Electronic Arts rebranded its subscription game services — EA Access and Origin Access — under the EA Play brand name.
The big video game publisher said that the EA Access and Origin Access subscription game services would get this new name and look starting August 18. The change suggests that EA cares about what consumers think about the name and that EA considers subscription game services to be a bigger part of its future. It also comes in the same week that Amazon rebranded its Twitch Prime membership service as Prime Gaming, with the goal of reaching a broader audience.
- Get more from your game with EA Play. Members get more rewards, more exclusive content, and unlimited access to more top EA titles on Xbox One. $4.99/month Original price was $4.99, current price $0.99 $0.99.
- Juventus, FC Bayern, Real Madrid and Manchester United get bold new designs in FIFA 19 with EA SPORTS x adidas Limited Edition Jerseys. Available on PlayStation 4, Xbox One, and PC on November 29 and Nintendo Switch on December 14. You can add them to your FUT club in the following.
- FIFA 22 Powered by Football™, EA SPORTS™ FIFA 22 brings the game even closer to the real thing with fundamental gameplay advances and a new season of innovation across every mode.What is FIFA?Play The World’s Game with 17,000+ players, over 700 teams in 90+ stadiums and more than 30 leagues from all over the globe.GAME.
- Which home and away shirts are the best looking in FIFA 21 and how can you stand out from your rivals in FIFA Ultimate Team?
EA Access and Origin Access Basic will become EA Play, and Origin Access Premier will change to EA Play Pro. The benefits for the services aren’t changing, and players will still get access to a library of top titles, early game trials, and a 10% membership discount. EA Play costs $5 a month while EA Play Pro is $15 a month.
EA said it plans to add more in the coming months, starting with exclusive in-game challenges and monthly reward drops for members on select titles.
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